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Communication and Social Marketing Tools

These tools and presentations provide an overview of the basic components of health communications and social marketing strategies. These slides provide information on formative research, health campaign message and material development, and evaluation processes.

The Health Communicator’s Social Media Toolkit from CDC is a guide to using social media to improve reach of health messages, increase access to content, further participation with audiences, and advance transparency to improve health communication efforts.

CDC’s Gateway to Health Communication & Social Marketing Practice provides access to many resources to help build health communication and social marketing campaigns and programs. exit disclaimer provides tips, tools, and trainings for writing in plain language both in hard copy and online.

The Youth Social Marketing Toolkit exit disclaimer provides an overview of how agencies with limited financial resources can develop a social marketing campaign that reaches youth and young adults. It also guides you through the many decisions that must be made throughout the social marketing process with practical examples from the field of sexual and reproductive health.

The Sexual Health Resource Exchange exit disclaimer was developed by the National Chlamydia Coalition (NCC) to reduce high rates of Chlamydia and its harmful effects among sexually active adolescents and young adults. It's a Web-based library where you can search for, view, and download customizable public awareness and educational materials and share your own resources with their upload process.

CDCynergy is an innovative and interactive CD-ROM-based tool that provides practical, step-by-step assistance to public health professionals in designing health communication plans and in developing sound interventions. It allows users to assemble the pieces of a health communication plan systematically by answering questions offered in a specific sequence.

Pink Book – Making Health Communication Programs Work exit disclaimer describes a practical approach for planning and implementing health communication efforts.

Health Communication & Social Marketing Workshop materials from the March 2010 STD Prevention conference:

PowerPoint presentations from CDC's Program and Training Branch Webinar on Social Marketing and Media Campaigns:

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