|
|
 |
|
|
<< Back
AIDS Awareness Effort Extends Digital Reach in Newark
|
|
Abstract
|
| On Thursday, a new HIV testing campaign that will target gay African-American men ages 18-24 launched from the steps of Newark’s City Hall. “Status Is Everything” is the brainchild of the Newark-based African-American Office of Gay Concerns (OGC), and it will rely heavily on social media, text messaging, and viral videos, in addition to traditional billboards, bus and movie screen advertisements.
The campaign’s Web site is www.StatusIsEverything.org. Local venues that offer confidential HIV screening can be found by texting “NJ” plus a ZIP code (e.g., NJ07102) to 36363. Residents are encouraged to tweet about the campaign on Twitter.com and to send a “You Need to Know” E-card to others. There are also campaign-related communities on Facebook and Causecast.
In one “real talk” video linked from the Web site, “Louis” candidly discusses the need for HIV testing as video taken from a moving car shows a leafy park where men cruise for sex with other men. “Condom negotiation is hardly the first thing that comes to mind,” he says in the video, which is also available on YouTube.
OGC tapped Ann Dey, an HIV/AIDS expert from Rutgers University, to conduct focus groups on how best to reach men who face the stigma of being black and gay. The campaign received about $250,000 from the state Department of Health and Senior Services and will run for six months.
|
|
|
|
Source
|
| http://www.nj.com/news/ledger/ |
|
|
|
|
|
|
Subjects
|
African Americans/Blacks
Electronic Information Resources
Gay Men
HIV Testing
Media/Media Organizations
Public Awareness Campaigns
Young Adults
|
|
|
|
|
Disclaimer: NPIN provides this information as a public service only. The views and information provided about the materials, news, funding opportunities, organizations, and conferences do not necessarily state or reflect those of the U.S. Department of Health and Human Services, CDC, or NPIN.
|
|
|
cdcnpin.org News Record #54716
|
|
<< Back
|
|
|
|
