Social Marketing and Education Campaigns

Campaign Resources

Annual Events

Health Communication Strategies

PSAs

Public Service Announcements (PSAs)

• HIV/AIDS PSAs
• Viral Hepatitis PSAs
• STD PSAs
• TB PSAs

HIV/AIDS PSAs

Subject	Audience	Source	Description
HIV Awareness/Testing	General public	CDC	30 second radio spot encourages Americans to get tested for HIV
Asian and Pacific Islander HIV/AIDS Awareness	Asians and Pacific Islanders	CDC	30 second radio spot encourages Asians and Pacific Islanders to talk about HIV and get tested for HIV
National Native HIV/AIDS Awareness Day	American Indians, Alaska Natives, Native Hawaiians	CDC	30 second radio spot promotes awareness and testing for National Native HIV/AIDS Awareness Day
National Latino AIDS Awareness Day	Hispanics/Latinos	CDC	30 second radio spot promotes prevention, testing, and treatment for National Latino AIDS Awareness Day
A World Without AIDS	All	The World Bank Group	One PSA on protection and education One PSA on the impact of HIV on global poverty One PSA on the impact of AIDS prevention on our children's future

Viral Hepatitis PSAs

Subject	Audience	Source	Description
Early Detection of Viral Hepatitis Can Save Lives	General Public	CDC	30 second radio spot promotes early detection of viral hepatitis to help prevent liver damage, cirrhosis, and liver cancer
Hepatitis B Awareness and Testing	Asian Americans	Hepatitis B Foundation, Office of Minority Health, and the Association of Asian Pacific Community Health Organizations	30 second TV spot raises community awareness of Hepatitis B and encourages Asian Americans to get tested for this preventable and treatable disease

STD PSAs

Subject	Audience	Source	Description
STD Awareness/Testing	College-aged youth and young adults	CDC	30 second radio spot encourages college-aged youth and young adults to get tested for STDs
STD Awareness/Testing	College-aged youth and young adults	CDC	A second 30 second radio spot encourages college-aged youth and young adults to get tested for STDs
STD Awareness/Testing	Women	CDC	30 second radio spot encourages women to get tested for STDs
STD Awareness/Testing	General public	CDC	30 second radio spot encourages listeners to get tested for STDs
STD Awareness/Testing	Men who have sex with other men	CDC	30 second radio spot encourages men who have sex with other men to get tested for STDs

TB PSAs

Subject	Audience	Source	Description
World TB Day	General public	CDC	30 second radio spot promotes TB awareness for World TB Day
Global TB Elimination	All	The World Bank Group	One PSA on TB elimination