Prevention IS Care (PIC) is a social marketing campaign developed by the Centers for Disease Control and Prevention (CDC) for health care providers who deliver care to persons living with HIV. The goal of the campaign is to reach these providers and encourage them to screen their HIV patients for risky transmission behaviors and deliver brief messages on the importance of protecting themselves and others by reducing their risky transmission behaviors.
The campaign offers a Provider Resource Kit including evidence-based intervention tools to help health care providers simplify this process. There are also office posters, patient education materials and continuing education opportunities for providers offered in the kit.
Order or download FREE PIC materials
- To order a FREE PIC Provider Resource Kit or other materials, click on "Add to Cart" below and follow the instructions to complete the order, including selecting your desired quantity during "check out." Note, maximum order online is 10 pieces. More than 10 pieces per item can be ordered through an operator; call 1-800-458-5231, M-F, 9 a.m. to 6 p.m. (ET) and an operator will place an order for you.
- To view/download a material, click on the PDF icon or link under the material description.
For more campaign information, visit the Prevention IS Care website at www.cdc.gov/PreventionIsCare