Campaigns and Initiatives

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Health Communication Strategies

Campaign Overviews

Health communication campaigns are designed to help people modify the behaviors that put them at risk for HIV/AIDS, Viral Hepatitis, STDs, and TB and to connect them to testing and treatment resources. The following local, state and national campaigns offer models and resources for public health workers, community based organizations, workplaces, and health consumers, and are geared to reach a variety of audiences.

HIV/AIDS Health Communication Campaigns

African Americans
American Indian/Alaska Natives
Asian/Pacific Islanders
HIV Positive People
Latinos
Youth

STD Health Communications Campaigns

Tuberculosis Health Communications Campaigns

HIV/STDs/Hepatitis Health Communications Campaigns

HIV/AIDS Health Communication Campaigns

African Americans

Campaign for Black Gay Mens Lives: We Are Part of You
Audience	African Americans
Goal	The campaign seeks to open dialogues within the larger Black community concerning sexuality, difference, and HIV prevention. Campaign elements include print PSAs and a Web site.
For more information	We Are Part of You Web site
Our Church Lights the Way: The Black Church HIV Testing Campaign
Audience	Black Churches and Church Members
Goal	This campaign is a partnership between the Balm in Gilead and the Centers for Disease Control and Prevention (CDC) to solicit the Black faith leadership to encourage African Americans to get tested for HIV and to know their status. It is designed for faith institutions to anchor their place of worship as community centers for AIDS education, compassion and services. The campaign culminates with National HIV Testing Day on June 27th. The Balm In Gilead is requesting that every church in the African American community organize an HIV testing day and encourage everyone to get tested for HIV throughout the month of June and year round. The campaign offers an HIV testing commercial.
For more information	Our Church Lights the Way Web page
Rap-It-Up
Audience	African American youth and families
Goal	Rap-It-Up is Black Entertainment Television's (BET) call to action, grassroots HIV/AIDS awareness campaign designed to address the epidemic in the African American community. Rap-It-Up seeks to help African American youth and families protect against HIV/AIDS related illness and diminish the incidence of HIV/AIDS. The campaign includes BET network programming, a road tour, a Web site, public service announcements (PSAs), print materials, teen forums, and classroom curricula.
For more information	Rap-It-Up Web site 866-RAP-IT-UP

American Indian/Alaska Natives

Together We Are Stronger: Addressing Homophobia and HIV Stigma in Native Communities
Audience	American Indian, Alaska Native, Native Hawaiian communities
Goal	Sponsored by the National Native American AIDS Prevention Center (NNAAPC), the campaign addresses homophobia and HIV stigma in American Indian, Alaska Native, and Native Hawaiian communities. The campaign includes a PSA, print ads, and interviews.
For more information	National Native American AIDS Prevention Center Social Marketing Campaign page

Asian Pacific Islanders

Banyan Tree Project
Audience	Asian/Pacific Islander Communities
Goal	The Banyan Tree Project is a national social marketing campaign led by Asian & Pacific Islander Wellness Center, to stop HIV/AIDS-related stigma in Asian & Pacific Islander (A&PI) communities. The campaign offers Public Service Announcements (PSAs), fact sheets, a pledge, documentaries, a communications toolkit, brochures, and posters
For more information	Banyan Tree Project Web site

HIV Positive People

HIV Stops With Me
Audience	HIV Positive People and General Public
Goal	HIV STOPS WITH ME is a multifaceted national social marketing campaign that aims to prevent the spread of HIV while also reducing the stigma associated with the disease. The campaign features real HIV positive people talking about real issues. The Web site includes a :30 television commercial, Internet ads, and a page for people to create and upload their own ads.
For more information	HIV Stops With Me Web site

Latinos

Entrate! Salud Sexual and Salud es Vida
Audience	Latinos under 25
Goal	Launched in 2001 as a partnership of the Henry J. Kaiser Family Foundation and the Spanish- language television network Univision, the Entrate! campaign provides young Latinos (under 25) with information and resources on HIV/AIDS, sexually transmitted diseases (STDs) and related issues. The campaign includes PSAs, a sexual health guide, and fact sheets.
For more information	Entrate! Salud Sexual Web site Salud es Vida Web site 1-866-TU SALUD

Youth

Staying Alive
Audience	Young people
Goal	Staying Alive is an international campaign that provides information on HIV/AIDS prevention and protection, promotes safer lifestyle choices and encourages people to fight the stigma and discrimination which still surrounds the disease. It is a partnership between MTV Networks International, YouthNet spearheaded by Family Health International, the Henry J. Kaiser Family Foundation, USAID, UNAIDS, UNFPA, The World Bank, DFID, SIDA and other organizations. The campaign produces special programming, PSAs, one of the most comprehensive sexual health Web sites for youth, grassroots events, and advocacy opportunities.
For more information	Staying Alive Web site

STD Health Communication Campaigns

GYT: Get Yourself Tested
Audience	Young people
Goal	GYT: Get Yourself Tested is a campaign to inform young people about STDs, encourage and normalize testing for STDs, and connect young people to testing centers. MTV, the Kaiser Family Foundation, Planned Parenthood Federation of America, the Centers for Disease Control and Prevention, and other partners are supporting the campaign.
For more information	GYT Web site GYT Toolkit GYT partner resources

Syphilis Testing: Just Part of the Routine
Audience	Men Who Have Sex with Men (MSM)
Goal	The campaign is presented by the Chicago Department of Public Health Division of STD/HIV/AIDS Public Policy and Programs, and the Syphilis Elimination Task Force, with coalition partners in the private and nonprofit sectors. The goal is to provide information so MSM can make knowledgeable decisions about their sexual lives, including making syphilis testing part of their routine. Campaign materials include posters, palm cards, television spots, and restroom and public transportation advertising.
For more information	Get Tested Chicago Web site

Tuberculosis Health Communications Campaigns

Stop TB Partnership
Audience	Governments, Non-governmental organizations (NGOs), General Public
Goal	The Stop TB Partnership was established in 2000 to realize the goal of eliminating TB as a public health problem and to obtain a world free of TB. It comprises a network of international organizations, countries, donors from the public and private sectors, governmental and nongovernmental organizations and individuals that have expressed an interest in working together to achieve this goal. Stop TB offers a PSA, Fight AIDS. Fight TB. Fight Now.
Targets	By 2005: 70% of people with infectious TB will be diagnosed and 85% of them cured. By 2015: the global burden of TB disease (deaths and prevalence) will be reduced by 50% relative to 1990 levels. By 2050: The global incidence of TB disease will be less than 1 per million population. (Elimination of TB as a global public health problem.)
For more information	Stop TB Partnership Web site Videos, including Fight AIDS. Fight TB. Fight Now. PSA

HIV/STDs/Hepatitis Health Communications Campaigns

D2K
Audience	Men Who Have Sex With Men (MSM)
Goal	The goal of the D2K campaign, developed by the Maine Center for Disease Control and Prevention, is to ensure that men who have sex with men are tested and screened for HIV, STDs, and Hepatitis. The campaign includes a Web site, radio PSAs, posters, and palm cards.
For more information	D2K Web site