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Status Is Everything
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Status Is Everything was created as a social marketing campaign, specifically targeting young men who have sex with men (YMSM) and young transgenders of color. The original campaign included interior and exterior bus advertisement, two local billboards, and the SIE website. The website also features e-cards that can be sent to individuals and six videos that feature MSM and Transgenders of color. The videos are also veiwed on Youtube.
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Campaign Web site:
http://www.statusiseverything.org
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Month and Year Created:
January 2010
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Year Ended:
2011
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Campaign Format:
Print, Billboard, Web site, Social media, SMS/Texting, Toll-Free Number, Other
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Other Campaign Format:
Mass Transit Advertising
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Contact Person:
Gary Paul Wright
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Contact Phone:
973-639-0755
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Contact E-mail:
gpwright@aaogc.org
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Organization Web Site:
http://www.aaogc.org
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Geographic Area Details:
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Organization:
African American Office of Gay Concerns
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Primary Objectives:
Changing Attitudes, Increasing Conversations/Dialogues, Increasing Testing, Expanding Knowledge, Raising Awareness, Reducing Rate of Infection, Reducing Stigma, Increasing Education
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Funded By:
New Jersey Department of Health and Senior Services (via the Centers for Disease Prevention and Control)
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Audience:
African Americans, LGBT Populations, Youth/Teens
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Geographic Area:
Local
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Disease Focus:
HIV/AIDS
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From the National Prevention Information Network (NPIN) Web site
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