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HIV Prevention Education for High-risk Women
 


The Baltimore County Department of Health developed a movie theater-based media campaign promoting HIV prevention and health education targeting high-risk women between the ages of 18 and 44. Their animated commercial ran before every PG-13 and R-rated movie in the three largest movie theaters in Baltimore County over the course of six weeks. The commercials allowed Baltimore County Department of Health to engage theirr target audience with no distractions, thus increasing the rate at which the audience would recall our message. Forty-four (44) :30 commercials also ran on one of the area’s largest African-American radio stations over the course of two weeks. The Public Service Announcements promoted HIV prevention and health education targeting high-risk women.


Campaign Web site:
Month and Year Created:  April 2011
Year Ended:  2012
Campaign Format: Radio, Other
Other Campaign Format: Animated Movie Theater Commercials
Contact Person: Monique Lyle
Contact Phone:  410-887-6092
Contact E-mail:  mlyle@baltimorecountymd.gov
Organization Web Site: http://www.baltimorecountymd.gov/health External site
Geographic Area Details:
Organization: Baltimore County Department of Health
Primary Objectives:  Raising Awareness, Increasing Education
Funded By: Maryland Department of Health and Mental Hygiene
Audience:  African Americans, Women
Geographic Area: Local
Disease Focus: HIV/AIDS

From the National Prevention Information Network (NPIN) Web site