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Nine and a Half Minutes™
The 9 ½ Minutes™ campaign was the first campaign developed under CDC's Act Against AIDS umbrella campaign. This initiative was designed to combat complacency and raise awareness of the continued severity and toll of the domestic HIV epidemic by delivering the message that every 9½ minutes someone in the United States is infected with HIV. The 9 ½ minutes estimate was calculated by breaking down the estimated number of total HIV infections every year by minutes.
Campaign Web site:
http://www.cdc.gov/actagainstaids/resources/index.html
Month and Year Created:
2009
Year Ended:
2011
Campaign Format:
Print, Television, Billboard, Web site
Other Campaign Format:
Contact Person:
Jill Smith
Contact Phone:
404-639-2072
Contact E-mail:
cdcinfo@cdc.gov
Organization Web Site:
http://www.cdc.gov
Geographic Area Details:
Organization:
Centers for Disease Control and Prevention
Primary Objectives:
Funded By:
None
Audience:
Geographic Area:
National
Disease Focus:
HIV/AIDS
From the National Prevention Information Network (NPIN) Web site