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Testing Makes Us Stronger™
 


The Testing Makes Us Stronger is part of the Act Against AIDS multi-faceted national communication campaign. The Testing Makes Us Stronger campaign encourages black gay and bisexual men ages 18-44 (with an emphasis on 18-24 year-olds) to get tested for HIV. The campaign includes ads in national magazines and targeted websites, as well as local advertising and materials distribution in targeted cities. The campaign also includes a Facebook page and a dedicated website with a suite of campaign materials available for individuals and organizations to download and distribute.


Campaign Web site: http://www.hivtest.org/stronger/
Month and Year Created:  2011
Year Ended:  Ongoing
Campaign Format: Print, Web site, Social media
Other Campaign Format:
Contact Person: Kirsten Yates
Contact Phone:  800-232-4636
Contact E-mail:  vrx6@cdc.gov
Organization Web Site: http://www.cdc.gov/
Geographic Area Details:
Organization: Centers for Disease Control and Prevention
Primary Objectives:  Changing Attitudes, Increasing Conversations/Dialogues, Increasing Testing, Expanding Knowledge, Raising Awareness, Reducing Stigma, Increasing Education
Funded By: Centers for Disease Control and Prevention
Audience:  African Americans, LGBT Populations, Men Who Have Sex With Men(MSM), Urban Communities
Geographic Area: National
Disease Focus: HIV/AIDS

From the National Prevention Information Network (NPIN) Web site