|
Take Charge. Take the Test. ™
|
|
|
|
Take Charge. Take the Test.™ is a multi-faceted social marketing initiative designed to increase HIV testing among African American women. This effort, which is part of CDC's national Act Against AIDS™ communication campaign, helps African American women recognize their risk of getting HIV and the need for HIV testing. It also empowers them with information, encourages them to get tested, and enables them to take charge of their lives—whatever their HIV test result.
|
|
Campaign Web site:
http://www.cdc.gov/actagainstaids
|
|
Month and Year Created:
|
|
Year Ended:
Ongoing
|
|
Campaign Format:
Print, Radio, Billboard, Other
|
|
Other Campaign Format:
Transit
|
|
Contact Person:
Jennie Johnston
|
|
Contact Phone:
404-639-2072
|
Contact E-mail:
cdcinfo@cdc.gov
|
|
Organization Web Site:
http://www.cdc.gov
|
|
Geographic Area Details:
|
|
|
Organization:
Centers for Disease Control and Prevention
|
|
Primary Objectives:
Increasing Testing
|
|
Funded By:
Centers for Disease Control and Prevention
|
|
Audience:
African Americans, Women
|
|
Geographic Area:
National
|
|
Disease Focus:
HIV/AIDS
|
|
|
|
|
|
|
|
|
|
From the National Prevention Information Network (NPIN) Web site
|