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Prevention IS Care™
 


Prevention Is Care™ is an Act Against AIDS™ campaign from the Centers for Disease Control and Prevention (CDC). To date, HIV prevention has largely focused on persons who are not infected with HIV, to help them avoid becoming infected. In order to further reduce HIV transmission, an increased emphasis must be placed on preventing transmission by HIV-infected persons. Research shows that persons living with HIV often adopt healthy behaviors after their initial diagnosis. However, many revert back to risky behaviors after a period of time, putting their health and the health of others at risk. Ongoing, brief prevention counseling is a cost-effective measure that can be incorporated into routine care for individuals living with HIV. Prevention IS Care therefore includes tools for medical care providers to use on a daily basis with those patients who are living with HIV. Informational posters and patient education brochures develop patients' knowledge about HIV, facilitate open dialogue and information exchange, and strengthen patients' ability to make healthy choices. And continuing education opportunities are included for medical care providers to update and add depth to their knowledge and skills. This podcast provides an overview of the Prevention IS Care campaign, which provides HIV prevention tools for medical care providers to use on a daily basis with patients who are living with HIV. Created: 3/26/2009 by National Center for HIV/AIDS, Viral Hepatitis, STD, and TB Prevention (NCHHSTP). Date Released: 3/26/2009.


Campaign Web site: http://www.cdc.gov/actagainstaids
Month and Year Created:  October 2007
Year Ended:  Ongoing
Campaign Format: Print, Web site, Other
Other Campaign Format: Workshops/Trainings/Conferences/Exhibits
Contact Person: Jeff Bosshart
Contact Phone:  404-639-2072
Contact E-mail:  cdcinfo@cdc.gov
Organization Web Site: http://www.cdc.gov
Geographic Area Details:
Organization: Centers for Disease Control and Prevention
Primary Objectives:  Changing Attitudes, Expanding Knowledge, Reducing Rate of Infection
Funded By: Centers for Disease Control and Prevention
Audience:  People Living with HIV/AIDS, Physicians, Public Health Professionals/Providers
Geographic Area: National
Disease Focus: HIV/AIDS


From the National Prevention Information Network (NPIN) Web site