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Jade Ribbon Campaign
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In May 2001 the Asian Liver Center launched the Jade Ribbon Campaign in the San Francisco Bay area to spread awareness about hepatitis B and liver cancer in the Asian community. Since then, the campaign has spread across the country and around the world uniting people from all walks of life in the fight against hepatitis B and liver cancer. Partners of the Jade Ribbon Campaign include over 400 groups of community organizations and federal agencies, including the CDC, the National Hepatitis B Task Force for Immunization, and the Health Resources and Services Administration and its affiliated agencies in the US Department of Health and Human Services. The objective of the campaign is to increase awareness and provide ethnic-sensitive health information to the API community and health professionals in an effort to reduce this major health disparity and improve API health. This multimedia campaign includes an outreach arm entitled Team HBV, and has created TV PSAs, radio shows, bus ads, lectures in the community and more.
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Campaign Web site:
http://www.jaderibboncampaign.com/
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Month and Year Created:
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Year Ended:
Ongoing
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Campaign Format:
Print, Television, Web site, Social media, Toll-Free Number
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Other Campaign Format:
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Contact Person:
Chelsea Xu
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Contact Phone:
925-922-3881
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Contact E-mail:
chelseaqxu@gmail.com
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Organization Web Site:
http://www.jaderibboncampaign.com/
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Geographic Area Details:
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Organization:
Jade Ribbon Campaign
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Primary Objectives:
Expanding Knowledge, Raising Awareness
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Funded By:
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Audience:
African Americans, Asian & Pacific Islanders, General Public, Injection Drug Users, LGBT Populations, Low Socio-economic Status Populations, Men Who Have Sex With Men(MSM), People Living with HIV/AIDS, Physicians, Pregnant Women, Public Health Professionals/Providers, Rural Communities, Urban Communities, Women, Youth/Teens
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Geographic Area:
National
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Disease Focus:
Viral Hepatitis
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From the National Prevention Information Network (NPIN) Web site
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