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Rap-It-Up
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Since 1998, Black Entertainment Television (BET) has teamed up with the Kaiser Family Foundation on Rap It Up (RIU), a comprehensive and sustained media campaign to inform African-Americans about HIV/AIDS. The partnership includes targeted public service announcements (PSAs), long-form documentary and entertainment programming, free resources, including an informational guide developed especially for the campaign, an extensive website: www.rap-it-up.com, a toll-free hotline 1-866-RAP-IT-UP and a text message/SMS service. The campaign also includes on-the-ground community events around the country.
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Campaign Web site:
http://www.rapituppresents.com/
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Month and Year Created:
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Year Ended:
Ongoing
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Campaign Format:
Print, Television, Web site, SMS/Texting, Toll-Free Number, Other
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Other Campaign Format:
Video and audio PSAs
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Contact Person:
Tina Hoff
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Contact Phone:
650-854-9400
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Contact E-mail:
rapitup@kff.org
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Organization Web Site:
http://www.kff.org
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Geographic Area Details:
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Organization:
BET in partnership with Kaiser Family Foundation
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Primary Objectives:
Changing Attitudes, Increasing Conversations/Dialogues, Increasing Testing, Expanding Knowledge, Raising Awareness, Increasing Education
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Funded By:
Centers for Disease Control and Prevention
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Audience:
African Americans
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Geographic Area:
National
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Disease Focus:
HIV/AIDS
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From the National Prevention Information Network (NPIN) Web site
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