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SexEd in Boston
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The campaign is designed by Boston youth and the Boston Public Health Commission to prevent the spread of STIs. Youth can visit our Facebook page and find out where to get tested in Boston for free, and ask all of their questions about STIs in our anonymous question box. They can watch videos of our street team in action; check out behind the scenes photos from the set of our commercial shoot; learn the ABCs of STIs; take our weekly polls; and of course, join the conversation on our wall. The campaign included a video contest called "get reel: check yourself" in which Boston teens submitted videos on YouTube that were reviewed by a panel of BPHC staff and high school students. The winning video offered students instructions on how to avoid STIs. Out of that video came the campaign’s message: “A perfect score on the SATs might be hard, but preventing STIs isn’t. Do your homework. Protect yourself. Don’t get infected.”
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Campaign Web site:
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Month and Year Created:
August 2009
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Year Ended:
Ongoing
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Campaign Format:
Print, Billboard, Web site, Social media, Training, SMS/Texting, Other
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Other Campaign Format:
Free condom cards, tshirt giveaway, sponsored product contests
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Contact Person:
Meron Tesfai
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Contact Phone:
617-534-2312
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Contact E-mail:
MTesfai@bphc.org
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Organization Web Site:
http://www.bphc.org
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Geographic Area Details:
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Organization:
Boston Public Health Commission (BPHC)
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Primary Objectives:
Building Followership/Partnerships , Changing Attitudes, Increasing Conversations/Dialogues, Increasing Testing, Expanding Knowledge, Raising Awareness, Reducing Rate of Infection, Reducing Stigma, Increasing Education
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Funded By:
Boston Public Health Commission
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Audience:
African Americans, Asian & Pacific Islanders, Caribbean Americans, Hispanics/Latinos, LGBT Populations, Low Socio-economic Status Populations, Men Who Have Sex With Men(MSM), People Living with HIV/AIDS, Pregnant Women, Public Health Professionals/Providers, Urban Communities, Youth/Teens
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Geographic Area:
Local
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Disease Focus:
HIV/AIDS, STDs
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From the National Prevention Information Network (NPIN) Web site
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