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Staying Alive
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Since it launched in 1998, MTV’s award winning Staying Alive campaign has become the world’s largest youth focused HIV and AIDS prevention campaign. The multi-media campaign consists of documentaries, public service announcements, youth forums and web content produced for young audiences worldwide. In order to reach as many households as possible globally, all Staying Alive content is available to third party broadcasters rights-free.
Staying Alive has a set of core beliefs and values – that change lies in the hands of young people. If the dynamics of the HIV epidemic are really to alter, then it is imperative that this generation be informed and empowered.
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Campaign Web site:
http://stayingalivefoundation.org/
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Month and Year Created:
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Year Ended:
Ongoing
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Campaign Format:
Print, Web site, Social media, Training, Other
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Other Campaign Format:
Video
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Contact Person:
Julie Allen
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Contact Phone:
999-999-9999
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Contact E-mail:
hello@staying-alive.org
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Organization Web Site:
http://stayingalivefoundation.org/
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Geographic Area Details:
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Organization:
MTV
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Primary Objectives:
Building Followership/Partnerships , Changing Attitudes, Increasing Conversations/Dialogues, Increasing Testing, Expanding Knowledge, Raising Awareness, Reducing Stigma, Increasing Education
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Funded By:
Partnership between MTV Networks International, UNAIDS, UNICEF and PEPFAR
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Audience:
Youth/Teens
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Geographic Area:
National
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Disease Focus:
HIV/AIDS
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From the National Prevention Information Network (NPIN) Web site
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