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Be The Generation
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Be The Generation is a part of The HIV Vaccine Communications Campaign, which was formed to create an environment in which HIV affected communities and individuals are more aware, educated, and supportive of HIV vaccine research and have more positive attitudes towards clinical trial volunteerism. The Campaign is an initiative supported by the Division of AIDS (DAIDS) of the National Institute of Allergy and Infectious Diseases (NIAID) at the National Institutes of Health (NIH). NIH is an agency within the U.S. Department of Health and Human Services. It features a television commercial, a Web site, and a campaign toolkit including brochures, fact sheets, stickers, and customizable posters.
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Campaign Web site:
http://bethegeneration.nih.gov
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Month and Year Created:
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Year Ended:
Ongoing
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Campaign Format:
Print, Television, Web site
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Other Campaign Format:
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Contact Person:
National Institutes of Health
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Contact Phone:
866-284-4107
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Contact E-mail:
bethegeneration@nih.gov
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Organization Web Site:
http://www.niaid.nih.gov/Pages/default.aspx
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Geographic Area Details:
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Organization:
National Institutes of Health
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Primary Objectives:
Changing Attitudes, Collecting Information/Research, Expanding Knowledge, Raising Awareness, Reducing Rate of Infection
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Funded By:
National Institutes of Health
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Audience:
General Public, Physicians, Public Health Professionals/Providers
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Geographic Area:
National
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Disease Focus:
HIV/AIDS
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From the National Prevention Information Network (NPIN) Web site
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