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Rock the Red Pump
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In observance of National Women & Girls' HIV/AIDS Awareness Day, The Red Pump Project asks bloggers to participate in the “Rock the Red Pump™” campaign. In the 50 days leading up to March 10th, bloggers “Rock the Red Pump” badge on their sidebars or above their headers to represent the strength and courage of women fighting HIV/AIDS or affected by the disease. Then on NWGHAAD, people across blogosphere dedicate their posts to talking about the impact of HIV/AIDS on women and girls. Also, on March 10th, women across the country can put on their favorite pair of red shoes to signify the strength and courage of those infected and affected by HIV/AIDS. Official hashtag: #RocktheRedPump!
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Campaign Web site:
http://www.rocktheredpump.org
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Month and Year Created:
March 2009
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Year Ended:
Ongoing
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Campaign Format:
Web site, Social media
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Other Campaign Format:
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Contact Person:
Luvvie Ajayi
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Contact Phone:
312-445-0733
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Contact E-mail:
luvvie@redpump.org
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Organization Web Site:
http://www.redpump.org
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Geographic Area Details:
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Organization:
The Red Pump Project
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Primary Objectives:
Building Followership/Partnerships , Increasing Conversations/Dialogues, Increasing Testing, Expanding Knowledge, Raising Awareness, Reducing Rate of Infection, Reducing Stigma, Increasing Education
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Funded By:
The Red Pump Project
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Audience:
Women
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Geographic Area:
National
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Disease Focus:
HIV/AIDS
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From the National Prevention Information Network (NPIN) Web site
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