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Minority AIDS Initiative (MAI) Program Using New Media to Prevent Substance Abuse & HIV/AIDS for Populations at High Risk (Short Title: SA & HIV/AIDS Prevention & New Media)

Grant Amount: Anticipated total $2.5 million.

The Substance Abuse and Mental Health Services Administration, Center for Substance Abuse Prevention is accepting applications for fiscal year (FY) 2013 grants for Using New Media to Prevent Substance Abuse & HIV/AIDS for Populations at High Risk (Short Title: SA & HIV/AIDS Prevention & New Media). The purpose of this Minority AIDS Initiative (MAI) program is to use new media to promote targeted SA and HIV prevention messages to racial/ethnic populations at high risk for SA and HIV infection.

The SA and HIV/AIDS Prevention and New Media program is intended to leverage the expertise of past and present SAMHSA CSAP MAI grantees. The program aims to decrease prejudice and discrimination by giving those at risk of contracting HIV the opportunity to share their stories online, allowing for interaction with others in their community, and encouraging healthy behaviors. In addition, volunteer peer mentors/coaches will be used to train and encourage racial/ethnic populations/subpopulations of focus to participate in SA and HIV prevention programs. This program will use new media (e.g., interactive forms of communication that use the Internet including podcasts, RSS [really simple syndication] feeds, social networks, mobile health applications, text messaging, blogs, wikis, virtual worlds, and more) to communicate targeted prevention messages around SA and HIV/AIDS.

Populations to be targeted are those that are at highest risk for SA and for contracting HIV including African American, Hispanic/Latino, American Indian/Alaska Native (AI/AN) and Asian Americans and Pacific Islanders (AAPIs), particularly lesbian, gay, bisexual, transgender and questioning (LGBTQ) members of these communities. HIV is especially prevalent among gay men and transgender women in these racial/ethnic minority populations.

Using New Media to Prevent Substance Abuse & HIV/AIDS for Populations at High Risk grants are authorized under Section 516 of the Public Health Service Act, as amended. This announcement addresses Healthy People 2020 Substance Abuse Topic Area HP 2020-SA and Mental Health and Mental Disorders Topic Area HP 2020-MH-MD. The objectives of this program support the four primary goals of the National HIV/AIDS Strategy which include: (1) reducing new HIV infections, (2) increasing access to care and improving health outcomes for people living with HIV, (3) reducing HIV-related disparities and health inequities, and (4) achieving a more coordinated national response to the HIV epidemic.
Funding Organization
US Department of Health and Human Services
Public Health Service
Substance Abuse and Mental Health Services Administration
Center for Substance Abuse Prevention
Fund Category
Eligible Organizations
Community Based Organizations
Minority Owned Organizations
Nonprofit Organizations
Number of Awards Given
Up to 20 awards
Award Amount
Maximum Amount
Award Amount Notes
Anticipated Total Available Funding: $2.5 million.
Anticipated Award Amount: Up to $125,000.
Application Due Date
Application Contact
Eileen Bermudez
Office of Financial Resources
Division of Grants Management
1 Choke Cherry Road
Room 7-1091
Rockville, MD 20857
Phone: (240) 276-1412
Technical Contact
Judith Ellis
CSAPDivision of Community Programs
1 Choke Cherry Road
Room 4-1109
Rockville, MD 20857
Phone: (240) 276-2567
Fund Duration
1 year.
Communication Factors
Community Programs
Drug Abuse
HIV/AIDS Prevention
Information Dissemination
Peer Education
At Risk Persons
Application Process
You may request a complete application package from SAMHSA at 1-877-SAMHSA7 [TDD: 1-800-487-4889]. You may also download the required documents form the SAMHSA website at

A complete list of documents included in the application package is available at

Web Site
Fund Number

Disclaimer: NPIN provides this information as a public service only. The views and information provided about the materials, funding opportunities, and organizations do not necessarily state or reflect those of the U.S. Department of Health and Human Services, CDC, or NPIN. Fund Record #4721

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