Grant Amount: Approximately $7,500,000 to $8,000,000 in total funding for the Health Media Project (HMP) Kenya.
The USAID/Kenya Office of Population Health’s (OPH) strategic objective is to reduce fertility and the risk of HIV and AIDS transmission through sustainable, integrated family planning and health services. It directly supports the Government of Kenya’s (GoK) efforts toward reducing unintended and mistimed pregnancies, improving infant and child health, reducing HIV and AIDS transmission, and preventing malaria.
HMP builds on the successes of the USAID/Kenya-funded Voices in Health (ViH) media training program, which is Kenya-driven, owned, and managed. HMP’s strategic goal is a coherent and sustained media response to public health for the well-being of all Kenyans through capacity building of media practitioners to shape public attitudes and influence behavioral change through well-researched journalism. The emphasis of the project is innovation through engaging a multi-faceted media approach hinged on participatory training over a four-year period.
HMP seeks to expand and scale up existing strides made in media training by broadening its HIV and AIDS focus to include cross-cutting issues such as reproductive health, child survival, maternal mortality, and malaria. The project is aligned with the targets set out in the Kenya National Health Sector Plan II and the United States Government (USG) President’s Emergency Plan for AIDS Relief (PEPFAR) program.
Strategic objectives include strengthened leadership, management, and governance for a sustainable media project; strengthened systems for sustainable delivery of quality health reporting; and cultivating symbiotic partnerships to work in tandem with multiple stakeholders for stimulating debate and dialogue on health information.
HMP will be fully-owned and driven by Kenyans, and will incorporate a business plan maximizing current infrastructure and resources to create a common space for journalists to produce pieces, coupled by a multi-faceted media approach to ensure strengthened leadership and sustainability. Key to the success of the project is developing an effective M&E plan with practical indicators to measure impact against targets.
Commercial Organizations International Agencies Nonprofit Organizations Religious Organizations
Number of Awards Given
Award Amount Notes
Subject to the availability of funds, USAID intends to provide approximately $7,500,000 to $8,000,000 in total funding for this program and expects to make one award as a result of this RFA. However, USAID reserves the right to fund any or none of the applications submitted.
Disease Prevention HIV/AIDS Prevention Information Dissemination Public Awareness Training Programs
Electronic submission of applications is required. The Applicant must submit the application in two separate parts: (a) technical, and (b) cost or business application to Camille Garcia, Agreement Officer, via e-mail at firstname.lastname@example.org with a copy to Rose Kinuthia, Acquisition and Assistance Specialist at email@example.com.
Applicants must submit budget applications using the SF-424 series which includes the: SF-424, Application for Federal Assistance; SF-424A, Budget Information – Non-construction Programs; and SF-424B, Assurances – Non-construction Programs.
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