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Navajo Nation Tuberculosis Education Campaign
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The NM DOH TB program collaborated with the Navajo Nation TB Program and Indian Health Service (IHS) to develop a multimedia campaign to provide TB education throughout the Navajo Nation. The campaign made use of many different media formats to deliver the information to the general public. Culturally appropriate posters were developed for display around the Navajo Nation specifically within the chapter houses, a centralized meeting venue on the Navajo Nation. Three billboards were displayed for over a year around well-travelled areas (e.g., Navajo casinos). Movie theatre ads ran for a year at two theatre locations in Gallup, NM and reached an estimated 500,000 people per year. In addition, the Four Directions studio in Shiprock, NM developed a 19-minute documentary titled “Tuberculosis on the Navajo Nation”. The documentary will be aired at IHS facilities throughout the Navajo Nation.
The need for this educational campaign was identified in a study conducted by the NM DOH TB Program.
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Campaign Web site:
http://nmhealth.org/IDB/tb_program.shtml
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Month and Year Created:
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Year Ended:
Ongoing
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Campaign Format:
Print, Billboard, Web site, Training, Other
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Other Campaign Format:
Movie Theater Ads, Documentary Film
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Contact Person:
Diana Fortune
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Contact Phone:
505-827-2473
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Contact E-mail:
Diana.Fortune@state.nm.us
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Organization Web Site:
http://nmhealth.org/IDB/tb_program.shtml
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Geographic Area Details:
New Mexico
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Organization:
New Mexico Department of Health
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Primary Objectives:
Raising Awareness, Reducing Rate of Infection, Increasing Education
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Funded By:
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Audience:
American Indian or Alaska Native/Tribal Populations, General Public, Public Health Professionals/Providers
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Geographic Area:
State
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Disease Focus:
TB
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From the National Prevention Information Network (NPIN) Web site
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