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Campaign Resources
This searchable inventory of local, state, and national campaigns offers models and resources for health departments, community based organizations, and other prevention partners planning HIV, Viral Hepatitis, STD, and TB health communication campaigns. It features resources geared to reach a variety of audiences.   
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Featured Campaigns
 
Campaign Name: ru2hot?
Description: This was a small campaign designed to teach HIV-negative men who have sex with men in Seattle the signs and symptoms of acute HIV infection so that...
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Campaign Name: Business Responds To AIDS/Labor Responds To AIDS (BRTA/LRTA)
Description: The Business Responds to AIDS/Labor Responds to AIDS (BRTA/LRTA) program is a public/private partnership that strategically promotes and assists the...
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Campaign Name: Little Prick- "It's just a swab or finger prick to know your HIV status"
Description: "Little Prick" was a multi-media effort aimed at increasing HIV testing among men who have sex with men (MSM) and who are at highest risk for HIV...
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Campaign Name: Take Control!
Description: The New York State Department of Health's Take Control! public health campaign is designed to provide New York State teens and young adults with...
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Campaign Name: HIV is Ageless
Description: The campaign reminds people that "regardless of age, people can be at risk for HIV if they have unprotected sex or share needles." The images reflect...
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Campaign Name: Rock the Red Pump
Description: In observance of National Women & Girls' HIV/AIDS Awareness Day, The Red Pump Project asks bloggers to participate in the “Rock the Red Pump™”...
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Campaign Name: Never Just HIV
Description: It’s Never Just HIV is a PSA and print-driven campaign aimed at increasing condom use among young MSM in New York City. The campaign emphasized the...
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Campaign Name: SexInfo
Description: Text messaging service for youth that provides information and advice about STDs, HIV, birth control, and sexual health services. Offers desktop and...
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Campaign Name: All Together | The Latino HIV Testing Campaign
Description: In partnership with Entre Hermanos, Seattle & King County’s HIV/STD Program launched the All Together: The Latino HIV Testing Campaign to promote HIV...
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Campaign Name: We Make The Change
Description: We Make The Change is a statewide campaign designed to increase the awareness of HIV/AIDS and its impact on minority communities throughout Florida....
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Campaign Name: It's Time
Description: It’s Time is a campaign created by the San Mateo County STD/HIV Program to encourage residents, specifically youth and young adults, to get tested...
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Campaign Name: Salud es Vida, !Enterate!, and Soy…
Description: Launched in 2001 as a partnership of the Henry J. Kaiser Family Foundation and the Spanish-language television network Univision, the campaign...
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Campaign Name: We Are Members of This Community
Description: The primary purpose of this campaign is educational. It is a resource for men who have sex with men (MSM) in the prevention and risk reduction of...
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Campaign Name: Let's Stop HIV Together™
Description: The Let's Stop HIV Together™ campaign raises awareness about HIV and its impact on the lives of all Americans, and fights stigma by showing that...
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Campaign Name: FACE IT Florida
Description: The web automated human interaction (wahi) internet site called Florida's Access to Comprehensive Education using Internet Technology, or— FACE IT...
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Campaign Name: Nine and a Half Minutes™
Description: The 9 ½ Minutes™ campaign was the first campaign developed under CDC's Act Against AIDS™ umbrella campaign. This initiative was designed to combat...
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Campaign Name: Erase Doubt
Description: Erase doubt is an HIV testing and prevention campaign aimed at getting gay men of color and women of color tested for HIV. The initiative...
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Campaign Name: My Life Colorado
Description: MyLifeColorado.com is a web automated human interaction website where youth can receive honest and comprehensive information about sexually...
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Campaign Name: GYT
Description: Get Yourself Tested campaign to inform young people about STDs, encourage and normalize testing for STDs, and connect young people to testing...
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Campaign Name: Hep B Free Philadelphia
Description: Hep B Free Philadelphia is a community owned coalition and campaign led by the Hepatitis B Foundation to eliminate local health disparities...
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Campaign Name: Status Is Everything
Description: Status Is Everything was created as a social marketing campaign, specifically targeting young men who have sex with men (YMSM) and young transgenders...
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Campaign Name: SexEd in Boston
Description: The campaign is designed by Boston youth and the Boston Public Health Commission to prevent the spread of STIs. Youth can visit our Facebook page...
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Campaign Name: One Test. Two Lives™
Description: The One Test. Two Lives.™ is an Act Against AIDS™ campaign from the Centers for Disease Control and Prevention (CDC) focuses on ensuring that all...
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Campaign Name: HIV Prevention Education for High-risk Women
Description: The Baltimore County Department of Health developed a movie theater-based media campaign promoting HIV prevention and health education targeting...
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Campaign Name: Know More Hepatitis
Description: The Know More Hepatitis initiative is designed to complement existing hepatitis prevention efforts. It aims to increase awareness about hepatitis as...
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Campaign Name: Get Tested Chicago
Description: Get Tested Chicago is a syphilis awareness campaign geared to African Americans, Hispanics, and men who have sex with men. The goal of the campaign...
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Campaign Name: KnoWyo
Description: Inspired by the statistic that one in 17 Wyoming youth between 15 and 25 years old has an STD, the Wyoming Department of Health is reorganizing its...
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Campaign Name: Many Shades of Gay
Description: Many Shades of Gay is a multimedia campaign to communicate that no matter who you are or how you see yourself, getting an HIV test every six months...
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Campaign Name: The Graying of AIDS
Description: The Graying of AIDS is an independent collaborative documentary project and educational campaign created by Katja Heinemann, a visual journalist, and...
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Campaign Name: Prevention IS Care™
Description: Prevention Is Care™ is an Act Against AIDS™ campaign from the Centers for Disease Control and Prevention (CDC). To date, HIV prevention has largely...
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Campaign Name: #April10LA for National Youth HIV & AIDS Awareness Day
Description: #April10LA is the Los Angeles campaign for National Youth HIV & AIDS Awareness Day (NYHAAD). #April10LA started at the Division of Adolescent...
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Campaign Name: Take Control Philly
Description: TakeControlPhilly is an STD Control Program initiative to make condoms accessible, normalize consistent condom use, and foster an open dialogue with...
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Campaign Name: Status Sexy
Description: Statussexy.com started as a grassroots movement to increase testing and decrease the stigma around HIV for young men. This site is a place for young...
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Campaign Name: Rap-It-Up
Description: Since 1998, Black Entertainment Television (BET) has teamed up with the Kaiser Family Foundation on Rap It Up (RIU), a comprehensive and sustained...
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Campaign Name: Know Hepatitis B™
Description: Know Hepatitis B™ is a national multilingual, multi-year communications campaign to increase testing for hepatitis B among Asian Americans and...
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Campaign Name: Act Against AIDS™
Description: Act Against AIDS™ is a 5-year, multi-faceted national communication campaign launched by the Centers for Disease Control and Prevention and the White...
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Campaign Name: Brothers and Sisters United Against AIDS
Description: BASUAH promotes HIV/AIDS awareness among communities of color through education, collaboration, and community engagement. The campaign includes a...
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Campaign Name: Know Where You Stand™
Description: Know Where You Stand was the first phase of CDC's HIV testing campaign for black gay and bisexual men. The campaign was developed to help address the...
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Campaign Name: Syphilis Rising
Description: Public Health – Seattle & King County launched a new syphilis education campaign focusing on men who have sex with men, the highest risk population....
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Campaign Name: Find Your Frequency
Description: Find Your Frequency is a social marketing campaign funded by the Washington State Department of Health and co-created by the Public Health...
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Campaign Name: Information is Powerful Medicine
Description: The campaign aims to increase awareness of HIPAA rights and benefits among HIV-positive Black men who have sex with men. Campaign materials include a...
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Campaign Name: With Me Comes a Cure
Description: Social marketing campaign aimed at inspiring community action against HIV/AIDS. Highlights the work that everyday people are doing (and can do) to...
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Campaign Name: B.R.O. IV L.I.F.E.
Description: B.R.O. IV L.I.F.E. in Houston, Texas is using YouTube and alternative mobile tools such as gay social and dating apps in their work.
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Campaign Name: Greater Than AIDS
Description: Greater Than AIDS is an unprecedented collaboration among a broad coalition of public and private sector partners united in response to HIV/AIDS in...
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Campaign Name: Detengamos juntos el VIH
Description: This is an extension of the Let's Stop HIV Together Campaign that supports Hispanic and Latino communities. The campaign offers new videos and...
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Campaign Name: Jade Ribbon Campaign
Description: In May 2001 the Asian Liver Center launched the Jade Ribbon Campaign in the San Francisco Bay area to spread awareness about hepatitis B and liver...
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Campaign Name: San Francisco Hep B Free Campaign
Description: San Francisco Hep B Free is a citywide campaign that seeks to turn San Francisco into the first hepatitis B free city in the nation. This campaign...
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Campaign Name: Hepatitis C Virus Awareness Campaign
Description: This statewide public awareness campaign was designed to urge New Yorkers to learn about the hepatitis C virus and to take appropriate preventive...
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Campaign Name: Testing Makes Us Stronger™
Description: Testing Makes Us Stronger™ is part of the Act Against AIDS™ multi-faceted national communication campaign. The Testing Makes Us Stronger™ campaign...
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Campaign Name: Acceptance Journeys
Description: Acceptance Journeys is a social marketing program in Wisconsin that pairs photos and stories of heterosexual people telling about their love and...
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Campaign Name: Project UNO
Description: Young MSM leaders at Project Uno in Nashville, Tennessee are effectively using tools like Facebook and Twitter to reach their peers and very soon...
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Campaign Name: Healthy Penis
Description: The Healthy Penis Campaign is an initiative of the Cleveland Department of Public Health and the Free Clinic of Greater Cleveland | Created in...
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Campaign Name: We R Native
Description: We R Native is a multimedia health resource for Native teens and young adults developed and managed by Project Red Talon, an STD/HIV prevention...
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Campaign Name: Drug Abuse and HIV: Learn the Link
Description: The Learn the Link campaign uses TV, print, and Web public service announcements (PSAs), as well as posters, e-cards, and other tools to send the...
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Campaign Name: HIV Screening. Standard Care.™
Description: HIV crosses the boundaries of sexual orientation, gender, age, and ethnicity, risk-based testing fails to identify many people with HIV. Therefore,...
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Campaign Name: Get Checked
Description: The Veterans Health Administration created this campaign to promote early diagnosis and encourage every veteran to get tested for HIV at least once....
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Campaign Name: Be The Generation
Description: Be The Generation is a part of The HIV Vaccine Communications Campaign, which was formed to create an environment in which HIV affected communities...
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Campaign Name: Reasons™/Razones™
Description: Reasons™/Razones™ is CDC's first national HIV testing campaign designed by & for Latino gay & bisexual men to encourage testing for HIV. It has...
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Campaign Name: HIV Stops with Me
Description: Since its inception in 2000, the campaign has been nominated for Best Advertising Campaign by GLAAD (Gay Lesbian Alliance Against Defamation), and...
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Campaign Name: Navajo Nation Tuberculosis Education Campaign
Description: The NM DOH TB program collaborated with the Navajo Nation TB Program and Indian Health Service (IHS) to develop a multimedia campaign to provide TB...
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Campaign Name: I Love My Boo
Description: The I Love My Boo campaign seeks to address homophobia and reduce the spread of HIV with its precise focus on populations most susceptible to the...
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Campaign Name: 3T's of STDs
Description: The 3T's to prevent the spread of STDs are Talk, Test, Treat. The campaign encourages sexually active individuals to: 1) Talk to their partner and...
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Campaign Name: Take Charge. Take the Test. ™
Description: Take Charge. Take the Test.™ is a multi-faceted social marketing initiative designed to increase HIV testing among African American women. This...
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Campaign Name: HIV Prevention Education for MSM
Description: The Baltimore County Department of Health developed a movie theater-based media campaign promoting HIV prevention and health education messages...
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Campaign Name: NYC Knows (The Bronx Knows, Brooklyn Knows)
Description: NYC Knows is a large-scale public health effort to increase voluntary HIV testing so that NYC residents learn their HIV status and have access to...
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Campaign Name: Stop TB Partnership
Description: The Stop TB Partnership is leading the way to a world without tuberculosis (TB), a disease that is curable but still kills three people every minute....
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Campaign Name: Say Yes to Knowing
Description: The Connecticut Department of Public Health implemented a statewide campaign to increase the awareness of HIV/AIDS and encourage residents to get...
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Campaign Name: Beforeplay
Description: Beforeplay is a campaign targeted to the 18- to 29-year-old age group and seeks to initiate more conversation about sexual health and family planning...
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Campaign Name: Empowered Campaign
Description: Grammy Award-winning artist and HIV advocate Alicia Keys teamed up with Greater Than AIDS to reach women about HIV/AIDS.
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Campaign Name: The Sex Pact
Description: Designed to increase and normalize condom use among young black men in Washington, DC. It includes a moderated discussion board for youth on sexual...
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Campaign Name: Rzn2Lv (Reason to Live)
Description: Rzn2Lv encourages gay men who are HIV+ and embattled with social determinants to find a reason to live and take their meds.
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Campaign Name: Know Now. Get Tested. Get Treated for HIV and STDs.
Description: The "Know Now. Get Tested. Get Treated for HIV and STDs" campaign from the Arkansas Department of Health HIV/STD Section engages at-risk communities...
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Campaign Name: Staying Alive
Description: Since it launched in 1998, MTV’s award winning Staying Alive campaign has become the world’s largest youth focused HIV and AIDS prevention campaign....
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Campaign Name: NYC Condom Availability Program
Description: New York City's free condom initiative began in 1971, when the Health Department started distributing male condoms through its STD clinics. In the...
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Campaign Name: Deserve To Know Maine
Description: Launched in August 2007 by the Maine Center for Disease Control, Deserve to Know Maine (D2K)aims to improve the health and overall well-being of MSMs...
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